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For 2020 Marimekko  has created a sustainable Gender Neutral collection

For this spring and summer the Finnish textile company Marimekko has created a new contemporary dimension to the print, called Marimekko Kioski, it is a curated collection of gender-neutral street-wear.

Marimekko_Kioski


Marimekko was founded by the late Armi Ratia in 1951. It is best known for a giant sized asymmetrical poppy design, Unikko- which means Poppy in Finnish. The design was created in in 1964 at a time, when the company’s collections featured mostly abstract prints. Designer Maija Isola wanted to create something interesting from this organic theme and designed an entire range of floral prints. Today, the iconic flower represents creativity.

       The collection encapsulates Marimekko‘s values of creative courage and the act of living, not pretending, by presenting its most iconic prints in a range of wearable staples.


 
In Marimekko’s creative community, doing things together has always been key to innovation and originality. The iconic patterns have been reborn  and reworked time and time again in thousands of imaginative color palettes. The Kioski collection was initially created to introduce Marimekko’s Unikko to a new, urban crowd and younger market.


 
For their Spring/Summer collection Marimekko collaborated with some of its favourite members of the vibrant Helsinki community of young doers and makers, and created a campaign celebrating creativity together with them.
 
’’For this new edition, we really wanted to celebrate the creative youth around us. The collection pieces are worn by some of the early adapters of what we’ve come to call Helsinki’s ‘Unikko streetwear phenomenon‘.’’ says Marimekko’s ready-to-wear head designer Satu Maaranen.

Marimekko_Kioski_

Although Armi Ratia died in 1979 her company is still embracing her ideas. She was a trailblazer who made Marimekko a way of life, an attitude, a phenomenon embracing the everyday and the extraordinary.

As part of its ambitious sustainability agenda, one of the key objectives of Marimekko is to continuously increase the share of sustainable cotton and more sustainable materials in its products and packaging. With this in mind that have started using the new  material Spinnova. It is a wood based fiber that contains no harmful chemicals. This method of production puts considerably less strain on the environment than, for example, viscose or cotton. The manufacture of Spinnova fiber consumes 99% less water than cotton production.

The company produces both fashion and home wares collections. I think they are fabulous I hope you do too.

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Marimekko takes a new direction

Finnish design house Marimekko introduces Marimekko Kioski, a curated collection of unisex streetwear pieces. The first edition of Marimekko Kioski features a range of androgynous, wearable wardrobe staples and the brand’s iconic, bold patterns from the Sixties. The collection will launch in September.
 


“The first edition of Marimekko Kioski is a collection of athleisure pieces such as hoodies, caps, T-shirts and shoppers. I wanted to create unisex streetwear that introduces our most iconic flower print, Unikko, to a new, urban crowd,” says Marimekko’s head designer Satu Maaranen.


Marimekko’s famous poppy pattern Unikko was born in the Sixties as a rebellious act of doing things your own way. After Marimekko’s founder Armi Ratia announced that Marimekko would never print a flower pattern, the opinionated Finnish designer Maija Isola protested by designing an entire series of floral prints, among them Unikko. ‘The flower of rebellion’ stands for creativity, courage and freedom, and Marimekko Kioski updates it for the modern day.


Finnish design house Marimekko was founded in 1951 and has since become known worldwide for its bold, original prints. Marimekko Kioski introduces the Marimekko brand and values to a new generation of urban youth, with reinterpretations of the design house’s iconic patterns and colors alongside products that have not been part of the collections before.