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Marimekko takes a new direction

Finnish design house Marimekko introduces Marimekko Kioski, a curated collection of unisex streetwear pieces. The first edition of Marimekko Kioski features a range of androgynous, wearable wardrobe staples and the brand’s iconic, bold patterns from the Sixties. The collection will launch in September.
 


“The first edition of Marimekko Kioski is a collection of athleisure pieces such as hoodies, caps, T-shirts and shoppers. I wanted to create unisex streetwear that introduces our most iconic flower print, Unikko, to a new, urban crowd,” says Marimekko’s head designer Satu Maaranen.


Marimekko’s famous poppy pattern Unikko was born in the Sixties as a rebellious act of doing things your own way. After Marimekko’s founder Armi Ratia announced that Marimekko would never print a flower pattern, the opinionated Finnish designer Maija Isola protested by designing an entire series of floral prints, among them Unikko. ‘The flower of rebellion’ stands for creativity, courage and freedom, and Marimekko Kioski updates it for the modern day.


Finnish design house Marimekko was founded in 1951 and has since become known worldwide for its bold, original prints. Marimekko Kioski introduces the Marimekko brand and values to a new generation of urban youth, with reinterpretations of the design house’s iconic patterns and colors alongside products that have not been part of the collections before.