Beautiful greetings cards to make from expert card designers, by ‘Just a Card’ campaign founder Sarah Hamilton
This excellent book celebrates the very best in contemporary greeting card design. The ten makers featured talk about their work practice, show their studios and also present a project for the reader to make.
Having said that, the book is not prescriptive but instead encourages the reader to use their own imagination to create cards using the techniques shown.
The book opens with a chapter on the history of the greeting card and how charity cards came into being. The author then discusses where to find inspiration.
There is a chapter on selling cards including very practical tips, such as the most economic size to make them, choosing envelopes to enhance the card and putting your details on the back of the card.
Most informative and very useful is the chapter written by Jehane Boden Spiers, who as well as being an artist in her own write also runs a company representing artists to publishers. Her company is called ‘Yellow House Art Licensing’ and she has some very good artist /designers on her books. By licensing work if it is successful it can generate a very good income stream for the artist.
The techniques covered include letterpress printing, silkscreen printing, decoupage, lino cut printing, paper cutting and textile foiling.
Sarah’s own work is inspired by colour, nature, and mid century design. She started her own working life designing cards for Paperchase, The Conran Shop, and Habitat.
This is a book well worth adding to your craft library and is excellent value.
Published by Pavilion £14.99