June and July are the months of press shows, where stylists, journalists and bloggers all get to view next years offerings. Who doesn’t own at least one piece of Ikea furniture? Well their press show was impressive.
The key looks for Winter 2017 and Spring 2018 include Loft Industrial highlights with a bigger focus on metals and dark paint effects to create a loft living look. At its heart is industrial design, that focuses on functionality of the product and clean lines.
Being Ikea, it is not a surprise that they include Scandinavian as another important trend, with natural materials and pale colours to create a clean and stripped back look. Remember the Scandinavian countries have long dark winters and need to maximize the brightness of space. However, this collection includes more greys paired with terracotta tones and muddy greens to bring a touch of warmth to a space whilst keeping it neutral.
Yet another theme is Midnight tropics combining bright and playful colours pairing with rich dark tones with accents of brass and gold and velvet.
Accessorizing with succulents and tropical plants is key to the trend alongside artwork and patterns that take their cue from nature and in particular foliage. Ikea is forming partnerships with small scale social enterprises and creating limited edition collections that provide livelihoods for people who would have little or no access to decent jobs.
The other very pleasing development is the chair that has been designed using 100% recycled plastic. Not a first, but this one looks great and comes in white and black as shown above.