Making and Marketing a Successful Art and Craft Business by Fiona Pullen

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This is an updated version of Craft as a creative business first published in 2013.

To begin with it is worth mentioning a little about Fiona she originally graduated in law but with a husband and young son decided she wanted to be self-employed. After much research she launched the website The Sewing Directory. Launched in 2010 it very quickly became one of the UK’S top sewing websites with over 1.5 million visitors a year and with a social media following of over 80,000. This woman knows her stuff and she writes in a very easy to understand and straightforward manner.

Fiona describes how creative people often find the technical side of running a business difficult to manage and so she wrote the book in order to help people to address those problems.

The book covers self-employment and the questions you need to ask yourself before becoming self employed. It covers the legal side of running a business, how to present yourself and selling both on line and off line. For me the most important and fascinating chapter in the book is about social media and how to use it. This brings me to why Fiona has updated her original book.

As she asks “What has changed?’

‘Since the first edition of this book, the popularity of video in social media has exploded. The social media section of this book has been almost completely re-written, with more focus on using video to promote your business.”

To build a decent web site you need to have great images. Fiona goes into detail about how to take good pictures for your web site. A great example of a friendly face in her work space is Lisa Comfort of Sew Over it.

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There are some wonderful examples of successful on line businesses such as paperpanda.co.uk a paper cutting business with a face book following of over 250,000.

Torie Jayne a lifestyle blogger with over 1.25 million followers on |Pintrest. She explains what she does to achieve a consistent high standard with her boards.

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The acrylic statement jewellery brand known as Tatty Devine explain how they make their instagram account work.

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Reading this section of the book made me feel almost panicky thinking about how much time it all takes, until I read Fiona’s piece on scheduling social media.

Digital influencer, Rachel Pinheiro gives tips on live video streaming. Sewing expert Debbie Shore explains how to build a successful You Tube Channel.

The legislative and tax information has been updated and is current.

All the downloads mentioned throughout the book are available from the Search Press website searchpress.com

As Fiona says

‘The world of business constantly changes, so it pays to be on top of these changes to use them in a way that befits your business.’

This is a really useful book and my copy is already very well thumbed. If you haven’t already done so, go and buy it now.

Published by Search Press £12.99

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